Main Differences Between Commercial Screens and a TV?

TV Screen Verse Commercial Advertising Display

Main Differences Between Commercial Screens and a TV?

A digital signage display is called various things from a TV screen, Android Advertising Display to a Commercial Display Screen used for advertising or displaying information.

In this article we will look at the different between them both to help you decide if it’s the right thing for you?

Commercial displays are used for different purposes to a normal TV and normally used by businesses and marketing teams to increase customer and staff engagement to help support the company to improve their sales and targets.

They are used in many locations from offices, menu boards, retail and food stores, events and large Outdoor LED digital billboards that you see on the side of the road to name just a few of the applications.

Below is an easy to use guide of the main differences between a TV and a commercial screen to help you understand, still not sure just give us a call.

Main Differences Between a Commercial Digital Screen and Just Buying a TV

Personal consumer TV
Commercial Screen
Used by Homes and Businesses Companies, Public Spaces, Marketing Agencies, High Street Stores.
Brightness (Measured by cd/m2 which is Candela and a measure of light emitted per unit) Averages around 250-350 cd/m2 450 cd/m2 up to 7000 cd/m2, bear in mind 7000 cd/m2 is only suitable if you want to be seen from space!

Ultra bright is great for window displays in full sunlight and sits at 2500 cd/m2.

24/7 use Not built for 24/7 use but may work in this capacity although you need to consider what you are using it for.

It could get screen burn if the image remains static for too long.

Built with different components to ensure it lasts 3 years running at 24/7, we have some that are on their 9th Year.

Digital Signage Displays feature specialised cooling and ventilation to ensure the panel is working at the optimum temperature.

Bezels (The frame around the unit) TV’s change this all the time so if you want to replace or extend your display you may not have a consistent look. Bezels are generally thinner and the product look doesn’t change as often as a TV, ensuring you can replace or add easily.
Portrait or Landscape TV’s are not so easy to change to portrait and over time the LCD colour will run to the bottom. Commercial screens can be used in both landscape and portrait.

They are built to withstand colour run.

It is much easier to change the mode with a remote.

Android, Media Players, CMS (Online Content Management System) Smart TVs can now feature basic media players so you can create slideshows of images and videos.

They can also give unrestricted access to web browsers.

Commercial screens give you ultimate control. No one can just change the content if you have the upgrade of the CMS.

Head office can be in full control of the display and all the brands content and timings so no major risk or impact to the company.

Cost TV’s are cheaper and for the purpose of home entertainment.

The manufacturers are always looking to get you to buy the next model

Screens are generally more expensive.

They are built to last and run 24/7 and have commercial grade LCD panels.

Warranty Consumer TV’s don’t have a commercial warranty.

With todays technology all the data is available to the manufacturer who will know its been used in a commercial environment.

This could invalidate your warranty. You would need to check your policy?

The warranty is commercial and for units running 24/7.

Your business would be insured should your screen be found to be a source of a fire, not all insurances offer this on a consumer product.

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Deborah Mills
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